Balenciaga wraps its London store in pink faux fur
For the launch of its Le Cagole collection, Balenciaga gave its Mount Street store in London a maximalist look by covering the inside with bright pink faux fur.
The entire interior of the store has been covered in fur to celebrate its popular Le Cagole bag, which references Balenciaga’s past maximalist It bags, and to launch the line’s collection of accessories and shoes.
The store’s accessories, ready-to-wear collections, and permanent shelving were removed, and temporary metal fixtures—taken from the brand’s previous projects and installations—were installed throughout.
These temporary displays and fixtures were wrapped in a fluffy, bright pink fake fur with a maximalist look to match the Le Cagole bag brand.
“The line, which now includes multiple bags, wallets, and shoe styles, reinvents Balenciaga codes in the tradition of the previous era’s maximalist It Bags,” said Balenciaga.
“The Le Cagole pop-ups, entirely covered in bright pink fake fur, are in keeping with this spirit. “Pink lines the shelves, displays, floors, seating, and even racks in the open-plan kiosks.”
The Le Cagole, which Vogue called the “new it-bag,” was made by Demna, who is the creative director of Balenciaga. He took the Balenciaga Motorcycle bag and gave it a new look.
Nicholas Ghesquiere, who was the creative director of the house for 15 years, made the first Motorcycle bag in 2001. He was in charge of the company from 1997 to 2012.
Demna’s Le Cagole collection, which began with handbags, has now expanded to include a variety of bags, shoes, and purses. It gets its name from French slang for an “over-the-top attitude.”
The details, hardware, and rivets used on Ghesquiere’s 2001 motorcycle bag have been applied to various accessories, including knee-high stiletto boots, mini-purses, and oversized rhinestone-embellished handbags.
The fur-lined Le Cagole pop-up is open from April to June 2022 at Balenciaga’s Mount Street store in London.
The metal fixtures and displays would be used in other projects, and the fur would be repurposed and used in different ways.
“Each Le Cagole pop-up fixture base was created using reclaimed metal from previous projects. After the faux fur is removed, the metal will be reused again for future projects,” it said.
“We are currently investigating the best way to donate the faux fur so that it can be reused in the manufacturing of toys, for example.”
As a response to both the climate crisis and the Ukraine war, the fashion house created a “snow globe” for the Autumn-Winter 2022 collection, in which models walked the runway in a blizzard.
Late in 2021, Balenciaga’s “raw architecture” store style made its debut at its flagship store in London, which is in Paris.
Written By Tannu Sharma | Subscribe To Our Telegram Channel To Get Latest Updates And Don’t Forget To Follow Our Social Media Handles Facebook | Instagram | LinkedIn | Twitter. To Get the Latest Updates From Arco Unico