The first Google store in New York is opened by Suchi Reddy.

The first physical retail store Google has opened in New York City marking a shift in hardware travel. Ivy Ross, Google vice-president for hardware design, UX and Research is looking for ways to make the electronics of the company more tactile, but she is going for earthy textures and soft pastels in lieu of the standard, futuristic gloss and shine.

A physical manifestation of Ross’ vision for the company is the new Google Store, which has an earthy material and soft light. Readymade Architecture and Design was developed with which Google has previously collaborated on Milan Design Week 2019.

The approach is different

Suchi Reddy, Reddy’s founder, explains her collaboration with Ivy Ross, Google’s vice president for hardware design, UX and research, that “the concept is based upon the ethos of hardware design.” “Ivy was always a fan of mine in his approach to making it more human — this idea of the joining together of technology and humanity, a kind of soft design.”

The philosophy of the personal design of Reddy relies on the premise that the form follows a sensation that is perfectly in line with Google’s aim to create a customer’s immersive environment.

The Layout

The “Google Imagination Space,” a floating 17-foot glass tubing volume right at the entrance, is equipped with unique interactive panels which immerse visitors in Google’s shop. “We begin with a Google Translate experience and our machine learning capabilities, with interactive custom panels that include rotating exhibits that provide visitors with the very best in our products and technology,” according to this article on Google’s blog The Keyword. You will see your speech translated into 24 languages in real-time and learn how it works with multiple GOOGLE OFFICES at the back of the exhibit.

Cork furniture, 100% PET plastic Kirei EchoPanels, bolon flooring from recycled waste and other carbon-neutral Nora parts of flooring by Interface are amongst those that are used environmentally conscious materials. Due to its silenced tones, the corporate colours of Google – a neon-white Super G and the classic four-colour logo – are perfectly integrated with product line pastel tones. These items are displayed in soft-lighting recessed wall niches similar to artefacts or gems in museums.

Written By Mahak Jain | Subscribe To Our Telegram Channel To Get Latest Updates And Don’t Forget To Follow Our Social Media Handles Facebook | Instagram | LinkedIn | Twitter. To Get the Latest Updates From Arco Unico