Italian Radical Design Is Acquired By Memphis Milano
Ettore Sottsass’ Memphis Milano has been acquired by Italian Radical Design, which also owns Gufram furniture.
Memphis Milano, which was founded in Italy in 1980 and is also known as the “Memphis Group,” has been bought by Italian Radical Design in a deal that aims to “protect and improve” the brand of design.
Italian Radical Design was founded with the goal of preserving and enhancing Italian design brands known for their unconventional approach, Italian Radical Design stated.
The brand continued, “The recent acquisition enables Italian Radical Design to gain access to Memphis Milano’s priceless cultural heritage and historical archive in order to bolster the brand’s stylistic identity while modernising it.”
Italian Radical Design also owns Gufram, an Italian manufacturer acquired in 2012.
Memphis Milano is scheduled to open in 2022.
While Sandra and Charley Vezza, founders of Italian Radical Design, will now lead Memphis Milano, the organisation will retain its current organisational structure.
Also, Italian Radical Design said that a big Memphis Milano show will be held this year to show “all of its work.”
Memphis Milano was acquired by the company in order to expand its brand.
After ten wonderful years with Gufram, we’ve decided to expand our horizons by devoting our time to a project aimed at revitalising historic Italian design brands united by an unconventional, radical, and non-conformist vision, said Charley Vezza, CEO of Italian Radical Design.
“Our acquisitions are not only rational, but also emotional; we enjoy being captivated by the stories, the projects, and the people,” he added.
No information about the acquisition has been disclosed.
No financial information about the purchase of Memphis Milano by Italian Radical Design has been made public.
Between 1981 and 1988, Sottsass founded the Memphis Group, a design collective that produced distinctive designs. Memphis is characterised by clashing colours, unconventional formal arrangements, and vibrant plastic materials.
Memphis Milano continued to manufacture projects designed by the Memphis Group between 1981 and 1988, including geometric tables and Peter Shire’s Bel Air armchair.
Memphis Group was only around in its original form until 1988. Its influence can be seen in the work of modern designers, such as in British artist Camille Walala’s boldly patterned home accessories and Thai design studio Kaoi’s modular chairs.
Written By Tannu Sharma | Subscribe To Our Telegram Channel To Get Latest Updates And Don’t Forget To Follow Our Social Media Handles Facebook | Instagram | LinkedIn | Twitter. To Get the Latest Updates From Arco Unico